Racing Thoughts

 

client: reebok

agency: mofilm

 

Brandon, an athletic writer, runs along a dirt hiking trail in the Santa Monica Mountains. He seems determined, deeply lost in his thoughts. As he races across the terrain we can only hear the sounds of his tempered breath and typing computer keys. Brandon is looking to get his creative juices flowing, by getting the blood flowing. We reveal that Brandon is sitting at his keyboard and just finishes his first chapter of his book. He writes "Chapter 2." We have a beat of silence. Writer's block strikes again! He grabs his shoes to hit the trail again. Brandon begins working his way down the hill as we begin to hear the keys typing away.