Refresh your Creativity 


client: fruttare

agency: mofilm


As an upcoming fashion designer based in Los Angeles, Ariel Rucker draws inspiration from the urban street fashion of DTLA and chill vibe of beachy Southern California. Over the course of the film, we will follow and document Ariel sketching a design from scratch and looking for fabric and materials in the fashion district of DTLA—where there are fruit and frozen fruit bar stands on every street corner. She grabs one and it refreshes her, helping her gather and piece together her ideas. We’ll end the video with the sketch coming to life and a model strutting the piece down a catwalk.